2022 Super Bowl Halftime Brings 121% Bump in Streaming for Dr. Dre & Crew
Dr. Dre's show-closing "Still D.R.E.," featuring Snoop Dogg, was halftime's most-streamed song after the big game.
Collectively, the songs performed during the 2022 Super Bowl halftime show (Feb. 13) generated 18.64 million on-demand official streams (audio and video combined) in the U.S. on Feb. 13-14, according to initial reports to MRC Data. That’s up 121% compared to the 8.42 million streams the songs tallied on the two days prior (Feb. 11-12).
The halftime show was headlined by Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem and Kendrick Lamar, and boasted special guests 50 Cent and Anderson .Paak.
The most-streamed halftime song in the wake of the Super Bowl was Dr. Dre’s show-closing “Still D.R.E.,” featuring Snoop Dogg, which collected 3.7 million streams on Feb. 13-14 (up 157% compared to the 1.4 million it earned on Feb. 11-12. For the “Still D.R.E.” halftime performance, Dre and Snoop were joined by Blige, Eminem, Lamar and 50 Cent for the track’s final moments.
Every song performed during the halftime show posted daily increases in streams on both Feb. 13 and 14. “Still D.R.E.,” for example, went from 724,000 streams on Feb. 12, to 1.14 million on Feb. 13, to 2.56 million on Feb. 14.
On the day of the big game (Feb. 13), the halftime-performed songs garnered 5.87 million streams (up from 4.2 million on Feb. 12). Then, on Feb. 14, the halftime songs jumped to 12.76 million.
The streaming totals include, along with songs performed in a fuller rendition, songs heard only in snippets during the halftime show, including 2Pac’s “I Ain’t Mad at Cha,” which Dr. Dre played briefly on piano; Kendrick Lamar’s “M.A.A.D City,” featuring MC Eiht (performed on the show by Lamar) and Dr. Dre’s “Forgot About Dre,” featuring Eminem.
In order of on-demand official streams in the U.S. on Feb. 13-14, here are the top five most-streamed halftime songs, in order: “Still D.R.E.” (3.7 million; up 157% from 1.44 million), Dr. Dre’s “The Next Episode,” featuring Snoop Dogg (2.75 million; up 171% from 1.01 million), Eminem’s “Lose Yourself” (2.24 million; up 100% from 1.12 million), Dr. Dre’s “Forgot About Dre,” featuring Eminem (2.15 million; up 97% from 1.09 million) and 50 Cent’s “In Da Club” (1.95 million; up 110% from 930,000),
As for the remaining halftime songs, in order of streams on Feb. 13-14, they are: 2Pac’s “California Love,” featuring Dr. Dre and Roger Troutman (1.92 million; up 90% from 1.01 million – during halftime, the track was performed by Dr. Dre and Snoop Dogg), Blige’s “Family Affair” (1.35 million; up 106% from 654,000), Lamar’s “Alright” (1.25 million; up 147% from 507,000), Lamar’s “M.A.A.D City,” featuring MC Eiht (736,000; up 73% from 425,000), 2Pac’s “I Ain’t Mad at Cha” (305,000; up 93% from 158,000) and Blige’s “No More Drama” (290,000; up 306% from 72,000).
News of further significant sales or streaming gains, along with likely Billboard chart impact (on the charts dated Feb. 26, reflecting the sales and streaming tracking week ending Feb. 17) will be reported in the coming days.