FOR IMMEDIATE RELEASE
DiMA Statement on New Proposal to Force Standard Technical Measures Under the Digital Millennium Copyright Act (DMCA)
Association for Major Streaming Services Continues to Support a Flexible, Voluntary, Market-Driven Approach
WASHINGTON, D.C, March 18, 2022 — Digital Media Association President and CEO Garrett Levin today released the following statement regarding new proposed Senate legislation, the Strengthening Measures to Advance Rights Technologies Copyright Act of 2022, to alter the use of technical measures to identify and protect copyrighted works:
“DiMA’s member companies, through their licensed services, provide the best remedy to piracy. In 2021 recorded music reported 23% growth and record setting revenues. Streaming services account for over 70% of the industry’s remarkable comeback. This success highlights how the current law and collaborative conversation with rightsholders provides valuable flexibility to address the ongoing threat of online piracy.
“Government-issued technology mandates are rarely successful, and often counterproductive, in effectively addressing the pace of technological change and accounting for the diversity of services. DiMA believes flexible, nimble, voluntary, and market-driven solutions, including on voluntary technical measures, are best suited to further our shared goal of promoting creative expression and preventing piracy.”
About The Digital Media Association (DiMA)
DiMA is the leading organization advocating for the digital music innovations that have created unparalleled consumer choice and revolutionized the way music fans and artists connect. Representing the world’s leading music streaming companies – Amazon, Apple Music, Pandora, Spotify, YouTube – DiMA’s mission is to promote and protect the ability of music fans to engage with creative content whenever and wherever they want and for artists to more easily reach old fans and make new ones. www.DiMA.org