New Report: Streaming Hip-Hop Music Forward 2023



New Report: Streaming Hip-Hop Music Forward 2023

Released at a Capitol Hill event celebrating the 50th anniversary of hip-hop, the report includes new data and analysis exploring hip-hop, fan views, and streaming

(First photo: [left to right] Timothy Hinshaw, Amazon; Briana Younger, Spotify; Democratic Leader Hakeem Jeffries; Tuma Basa, YouTube; Eric ‘Stens’ Stensvaag,; Joshua ‘J1’ Raiford, Pandora. Second photo: Rep. Sydney Kamlager-Dove speaks on Hip-Hop and DiMA’s report.)

Washington, D.C. (September 13, 2023) – At an event featuring House Democratic Leader Hakeem Jeffries (D-N.Y.), Rep. Sydney Kamlager-Dove (D-Calif.), and hip-hop experts from DiMA member companies, DiMA today unveiled a new report –  Streaming Hip-Hop Music Forward 2023. The report explores hip-hop fans streaming and listening habits, and their engagement with the genre on streaming platforms. Featuring interviews with top hip-hop music executives from Amazon, Apple Music,, Pandora, Spotify, and YouTube, along with data from a survey of fans, the report tells the story of how streaming is helping hip-hop artists bring connection and creative expression to the world.

Key findings include: 

  • Hip-hop streamers are loyal listeners: 80% of hip-hop fans say they couldn’t imagine living without music, and 93% of hip-hop streamers are likely to keep using their favorite streaming service.
  • Hip-hop listeners are early adopters, driven by discovery: hip-hop fans are 25% more likely to use new features on streaming services than the average listener, and 78% of hip-hop fans cite music streaming as a primary source for music discovery.
  • Hip-hop fans are everywhere: 58% of hip-hop fans live outside of cities, in suburban or rural areas.

“Hip-hop music is a storytelling powerhouse that resonates with people of all ages and backgrounds,” said DiMA’s Vice President for Government Relations and Public Affairs, Sally Rose Larson, on releasing the report at the event. “DiMA’s new report explores why hip-hop is one of the most popular genres on streaming services and why hip-hop fans embrace streaming.”

Today’s DiMA sponsored event marked the celebration of hip-hop’s 50th anniversary on Capitol Hill. In addition to Reps. Jeffries (D-N.Y.) and Kamlager-Dove (D-Calif.), Rep. Ben Cline (R-Va.), Rep. Shontel Brown (D-Ohio), and Rep. Jamaal Bowman (D-N.Y.) also attended the event that featured a panel of hip-hop music experts, including several of those featured in the report.

Click here for the full report: Streaming Hip-Hop Music Forward 2023

Click here to listen to a playlist of hip-hop tracks on your favorite streaming platform. 


About Digital Media Association (DiMA):

DiMA is the global voice of music streaming advocating for the digital music innovations that have created unparalleled consumer choice and revolutionized the way music fans and artists connect. Representing the world’s leading music streaming companies and streaming innovators – Amazon, Apple Music, Feed.FM, Pandora, Spotify, YouTube – DiMA’s mission is to promote and protect the ability of music fans to engage with creative content whenever and wherever they want and for artists to more easily reach old fans and make new ones.