PRESS RELEASE: Major Streaming Services Renew DiMA CEO Garrett Levin For Three Years



Major Streaming Services Renew DiMA CEO Garrett Levin For Three Years

Advocate for streaming music announces additional personnel moves

WASHINGTON, D.C (February 28, 2022) —  The major music streaming services – Apple Music, Amazon, Pandora, Spotify and YouTube – today announced the renewal and extension of the contract of Digital Media Association (DiMA) President and CEO Garrett Levin for an additional three years.

Announcing the contract extension, DiMA’s Board of Directors praised Levin for his leadership and the work DiMA has done to promote a vibrant and competitive music industry in which streaming-led innovations are driving growth across the music economy.

“Garrett’s strategic leadership of DiMA has elevated both the organization and the understanding of the extensive benefits that streaming services provide to the modern music business. By advancing policies that ensure a robust and competitive music marketplace, he is ensuring streaming services will be able to continue to innovate and connect fans and artists while enabling growth for rightsholders. We look forward to seeing DiMA continue to grow under his leadership in the years ahead,” the Board said in a statement.

Concurrent with Levin’s contract renewal, DiMA also announced that Sally Rose Larson has been promoted to Vice President of Government Relations & Public Affairs, and that music industry veteran Lauren Danzy will serve as Director, External Affairs & Industry Relations as the association continues to build out its talented roster.

“We are building a dynamic and forward-leaning organization reflective of the innovative companies we represent,” said Levin. “Streaming services are the essential nexus between the fan and artist in today’s interdependent music ecosystem and I am proud of DiMA’s work advocating for a more collaborative and comprehensive conversation about streaming’s place in the industry.”

Leading the organization since March 2019, Levin has worked tirelessly on behalf of the major streaming services and a market where fans can connect to artists seamlessly and groundbreaking innovation drives industry-wide growth. Highlights of his tenure at DiMA include:

  • Assembling a top-notch team. Levin has successfully expanded DiMA’s footprint and advocacy efforts by bringing in top talent, including Capitol Hill veteran Sally Rose Larson, intellectual property attorney Kirsten Donaldson and recently added music industry veteran Lauren Danzy.

“Streaming sits at the center of a resurgent music industry,” Levin added. “A scan of daily music industry headlines shows how streaming continues to revolutionize the fan experience, drives revenue growth for rightsholders, massive capital investment, and success for a wider and more diverse range of creators than ever.

“At the same time, vital conversations continue to develop around some of the longstanding structural, economic, and data challenges that may impact the ability of individual artists and songwriters to fully realize the benefits of this resurgence. Many of these challenges are as old as the music industry itself.

“One of my key priorities at DiMA is to continue pushing for collaboration throughout the music industry to ensure a healthy music ecosystem that fosters more innovation and values the contributions of all participants.”


About The Digital Media Association (DiMA)

DiMA is the leading organization advocating for the digital music innovations that have created unparalleled consumer choice and revolutionized the way music fans and artists connect. Representing the world’s leading music streaming companies – Amazon, Apple Music, Pandora, Spotify, YouTube – DiMA’s mission is to promote and protect the ability of music fans to engage with creative content whenever and wherever they want and for artists to more easily reach old fans and make new ones.